surfer
visitor
customerlet your surfers funnel themselves
Lets assume you sell cookies for dogs. Your website, as a matter of fact, houses a lot of general dog info as well. You sell dog cookies and you know about dogs. Three surfers are about to visit your website:
- Mark’s dog is getting fat. Mark launches his browser and types the search phrase “diet cookies dogs” in his Google bar.
- Beth has a cat but is considering switching to a dog. She’s browsing a directory on dogs and the link “dogs & cookies” somehow makes her click.
- Maria’s dog has been really sweet this week. Her friend Emma (one of of your regular customers) sent Maria an email from your site, highly recommending your cookies and how quick you deliver them.
Three surfers › three worlds:
- Mark knows what he wants: diet cookies for dogs. You sell them, your website is structured right and your content is accessible. Google will serve him a search result linking directly to your page about diet cookies.
- Beth finds your link in the directory because you once wrote to the person responsible for the page telling him about your relevant website on dogs & cookies. If the link would have said ‘cookies for dogs’ she would probably never have clicked
- Maria heard about your service from a friend because your website makes viral marketing easy. It even gives customers a 10% discount for every client they bring in.
most important lessons learnt:
- the funneling process starts before the surfer becomes a visitor: by structuring your website right you are able to influence this.
- getting your site listed in some directories is well worth your time & effort
- viral marketing should be easy and, if possible, attractive for your current customers
still here? read on, read on…